Brands Untapped: Why Relevance Now Matters More Than Reach

Think Influence Founder Peter Betts spoke with Brands Untapped about the agency’s approach to franchise building and why curation, conviction and relevance are becoming increasingly important as brands expand.

Brands Untapped speaks with Think Influence on why relevance now matters more than reach

The interview explores how properties such as Steal a Brainrot, Grow a Garden and Blox Fruits can move rapidly from gaming into consumer products, retail, entertainment and partnerships, while maintaining the connection that made audiences care in the first place.

Peter also discusses Think Influence’s work with VECTOR, the opportunity to introduce established brands to new audiences, and how the agency is evolving across gaming, consumer products, entertainment, automotive, fashion and broader culture.

“Relevance now matters more than reach. You want to grow, but being everywhere should never be the goal.”

Read the full interview with Brands Untapped [HERE].