Global Roblox Licensing: Think Influence on Local Relevance in SEA and LATAM
Think Influence has been featured in the May 2026 Licensing Expo edition of Brands Untapped in an interview with James Allen, exploring how the agency is helping digital-native IP reach fans across South-East Asia and Latin America.
The article, “Local Relevance, Global Reach,” looks at Think Influence’s approach to serving highly engaged communities in emerging entertainment markets — and how strong fan demand can be translated into licensing, partnerships and product strategies that feel authentic to local audiences.
For Think Influence, 2026 has been a year of continued focus on gaming, digital culture and community-led IP. The agency is identifying brands with genuine fan affinity and helping turn that audience energy into thoughtful commercial opportunities.
As James explains in the interview, the strongest product strategies are not imposed from the outside. They grow naturally from what fans are already responding to — from aesthetics and themes to in-game moments and community behaviour.
This is especially important in regions such as LATAM and SEA, where audience engagement is often already strong and demand can move quickly. The opportunity is to meet that momentum with products and partnerships that reflect local relevance, accessibility, distribution needs and price sensitivity.
The article also highlights Think Influence’s ability to enter international markets at scale through master toy licensing, with placement across major retailers including Kmart, Toys“R”Us and Smyths Toys. That strategy has also opened up further licensing opportunities across apparel, bags and back-to-school categories.
At Think Influence, we believe digital-native IP has the power to travel globally — but only when licensing strategies respect the communities, cultures and markets that make those brands matter in the first place.
Thank you to Brands Untapped for spotlighting Think Influence’s approach to global reach, local relevance and the future of community-led IP.
Read the full interview in the [May 2026 Licensing Expo edition of Brands Untapped].
For Roblox licensing, global brand partnerships or digital-native IP opportunities, please contact [Think Influence].
