PhatMojo Signs Global Toy Rights to Steal a Brainrot

PhatMojo Signs Global Toy Rights to Steal a Brainrot

PhatMojo has signed global toy rights to Steal a Brainrot, the viral Roblox phenomenon that has surged to the top of the platform’s charts and become one of the world’s biggest breakout gaming hits. Developed by Do Big Studios and Spyder Games, the experience is known for its surreal “Brainrot” characters and a gameplay loop built around humor, competition, and community-driven moments.

With 55B+ visits and an all-time peak of 25.8M concurrent players (CCU), Steal a Brainrot has quickly grown into one of Roblox’s most-played experiences.

PhatMojo’s upcoming toy line will bring Steal a Brainrot into the real world, giving fans new ways to collect, trade, and show off their favorite Brainrot characters beyond the game. Additional product details and categories will be announced at a later date.

The deal was brokered by licensing and partnerships agency Think Influence.

Initial products from PhatMojo’s Steal a Brainrot range are expected to launch at mass retail in Q3 2026.

Original announcement can be found [Here]