PhatMojo Signs with Roblox Smash Hit Grow A Garden

Grow a Garden Signs with PhatMojo

PhatMojo has signed global toy rights to Grow A Garden, the gardening-themed Roblox phenomenon that recently set the highest concurrent player record in video game history.

PhatMojo’s upcoming toy line will bring the magic of Grow A Garden into the real world, offering fans a hands-on way to build, collect, customize, and share their love for the digital gardening sensation.

Since its launch in late March, Grow A Garden has become the #1 game on Roblox, amassing over 25 billion plays and reaching a record setting peak of 22.3 million concurrent players.

In the game, players nurture their land into vibrant gardens filled with unique crops, flowers, fruits, and more. Its tranquil, immersive gameplay, paired with engaging mechanics and frequent live events, has made it a global sensation. Grow A Garden's blend of creativity, teamwork, and wholesome fun continues to captivate millions worldwide.

The game is developed by Splitting Point Studios in collaboration with Do Big Studios. The deal was brokered by licensing agency Think Influence.

Initial products from PhatMojo’s Grow A Garden range will launch in Q4 2025, with expanded collections hitting major global retailers in Q1 2026.

See the press release [here].