Roblox Innovation Awards 2025: Major Nominations for Think Influence Clients

We’re proud to announce that multiple creators and studios represented by Think Influence have received major recognition at the 2025 Roblox Innovation Awards (RIA Awards). With nominations across 11 standout categories, our clients have demonstrated their continued leadership in creativity, innovation, and cultural impact on the Roblox platform.

Image source: Roblox

Recognizing Excellence Across the Roblox Ecosystem

The Roblox Innovation Awards, held annually during Roblox Developers Conference (RDC), celebrate the most groundbreaking creators, experiences, and technologies shaping the future of immersive digital entertainment. This year’s finalists reflect the platform’s evolution, introducing new genres, refining existing award categories, and spotlighting original experiences that resonate with global audiences.

Clients represented by Think Influence were nominated in the following categories:

  • Best Simulation Experience

  • Best Action Experience

  • Best Roleplay & Avatar Sim Experience

  • Best Racing Experience

  • Best Party & Casual Experience

  • Best Creative Direction

  • Best Use of Tech

  • Best Collaboration

  • Best UGC Creator

  • Best New Experience

  • People’s Choice

These nominations speak to the diversity of talent and genre leadership that defines the creators we work with, from simulation and racing to fashion, roleplay, and collaborative storytelling.

Elevating Creator-Led IP and Digital Experiences

At Think Influence, our mission is to help creator-owned IP thrive beyond the platform through strategic licensing, brand partnerships, merchandising, fashion collaborations, and more. The 2025 RIA nominations are a clear signal that our partners are not only building hit games, but also launching brands with staying power.

Whether it’s an experience redefining simulation gameplay, a UGC creator shaping the future of avatar identity, or a cross-platform collaboration driving record engagement, we’re proud to support talent at the forefront of Roblox’s creator economy.

These nominations also highlight the platform’s growing cultural relevance, especially as experiences led by independent developers begin to rival traditional entertainment in terms of reach, creativity, and community connection.

A Moment of Momentum

The 2025 RIA Awards are more than a celebration. They are a moment of momentum. They show what’s possible when creators are empowered to take risks, build communities, and tell authentic stories through interactive digital experiences.

We’re honored to be part of that journey and remain committed to helping our clients scale their IP, connect with global audiences, and explore new verticals, from in-game integrations and fashion drops to toys, content, and retail partnerships.

Congratulations to the Nominees

To the clients we represent, congratulations on this well-deserved recognition. Your innovation, dedication, and creative courage continue to inspire players, brands, and the broader Roblox ecosystem.

To the entire Roblox community, thank you for supporting these creators and making their visions possible.

We’ll be cheering them on at RIA 2025, live from San Jose on September 6, as part of this year’s Roblox Developers Conference.

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