Skukl Signs Roblox Hit Dead Rails for New Toy Line

Toy company Skukl has signed a licensing agreement for Dead Rails, the hit Roblox experience represented by Think Influence, to develop a new line of toys inspired by the game’s world and characters.

Skukl Signs Roblox Hit Dead Rails for New Toy Line

Dead Rails has emerged as one of Roblox’s breakout experiences, building a highly engaged global community around its distinctive post-apocalyptic Western world and gameplay.

The new partnership marks another step in expanding Dead Rails beyond the game and into consumer products, giving fans new ways to engage with the characters and world they have helped make a success.

As the exclusive licensing representative for Dead Rails, Think Influence is developing opportunities for the property across consumer products, partnerships and broader franchise extensions.

The agreement was announced during Licensing Expo 2026 in Las Vegas.