Steal a Brainrot Hosts Record Breaking Bruno Mars Concert, Setting Guinness World Record

Steal a Brainrot has officially made entertainment history.

Steal a Brainrot Hosts Record-Breaking Bruno Mars Concert

On January 17, 2026, global superstar Bruno Mars took the virtual stage inside Steal a Brainrot, delivering a landmark in-game concert that has now been certified by Guinness World Records as the largest music concert in a video game by a single artist.

The performance drew an astonishing 12,862,161 concurrent viewers, setting a new global benchmark for live virtual entertainment.

A Defining Moment for Roblox Entertainment

Bruno Mars’ avatar performed a dynamic set featuring fan favorites including “Locked Out of Heaven” alongside his latest single, creating an immersive, high-energy experience that blended music, gaming, and community interaction at unprecedented scale.

Beyond the Guinness-certified concurrent audience, the event generated:

• 10 million livestream viewers across 14 countries

• 53+ million social video views

• 5+ million downloads of the limited-edition in-game collectible, the “Brunito Marsito” Brainrot

The activation demonstrates how Steal a Brainrot continues to evolve beyond gameplay into a full-scale entertainment platform capable of hosting world-class cultural moments.

Original announcement can be found [Here]