Think Influence Discusses Its Approach to Growth with License Global
Think Influence founder Peter Betts recently sat down with License Global to discuss the agency’s approach to growth, how it evaluates opportunities and the changing way successful IP develops into global franchises.
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The interview explores Think Influence’s focus on identifying properties with long-term potential, building the right licensing and partnership opportunities around them and remaining selective as the company continues to grow.
Peter also discusses the importance of cultural relevance and staying power, Think Influence’s use of technology to support a fast-moving global business, and the agency’s approach to expanding VECTOR across gaming, collectibles, fashion, lifestyle and collaborations.
“For us, the goal isn’t simply to do more deals. It’s to do the right deals.”
