Think Influence Featured in Toy World's Licensing World: Shaping the Future of Roblox IP Licensing
Think Influence has been featured in Toy World's latest Licensing World edition, just ahead of Licensing Expo 2025, spotlighting our role as a leader in transforming Roblox-native IP into global consumer brands.
As Roblox continues to emerge as a major force in brand development, its immersive, community-first games are giving rise to a new generation of licensed properties. With millions of daily active players and culturally relevant digital experiences, Roblox is now a key platform for global licensing, toys, fashion, and consumer products.
Image source: Toy World Magazine, Licensing World Edition, May 2025.
Think Influence at the Forefront of Roblox Licensing
Think Influence represents more than 100 of the most successful games on Roblox, reaching over 350 million monthly players across 195 countries. We work with developers and creators to build meaningful, scalable brands that go far beyond the screen.
As featured in Licensing World, we are helping Roblox titles and creators prepare for real-world expansion through multi-category licensing, retail partnerships, and strategic brand activations.
Roblox Titles Driving Consumer Products
Fisch
Fisch is a vibrant underwater game with collectible, character-driven gameplay. We are working with PhatMojo on a toy line launching in autumn 2025, including plush, microfigures, and surprise collectibles. This partnership is part of a broader, multi-year global licensing program.
Blox Fruits
With over 50 billion lifetime plays, Blox Fruits is one of the most iconic Roblox games. Its existing toy range, developed with PhatMojo, is already available at retail. The line includes action figures and plush toys inspired by the game’s distinctive powers and characters.
Leading the Creator Economy in Digital Fashion and Licensing
CSapphire
As Roblox’s top female fashion designer and the first recipient of the British Fashion Council’s Metaverse Design Award, CSapphire has launched collaborations with brands like Gucci, Blackpink, Olivia Rodrigo, and L'Oréal Professionnel Paris. We are developing licensing programs across fashion, accessories, and lifestyle.
WhoseTrade
WhoseTrade is the platform’s leading male fashion creator, known for collaborations with Adidas and Hugo Boss. His Adidas x WhoseTrade Diamond Chain sold for 2 million Robux (approximately $20,000), making it the most expensive UGC item in Roblox history. He has sold over 40 million virtual items to date.
Building the Future of Licensed Brands from Roblox to Retail
From toy shelves to digital runways, Think Influence is helping studios and creators scale their intellectual property into lasting, licensed consumer products. Whether you’re attending Licensing Expo or exploring new IP opportunities, Think Influence is your partner in unlocking the commercial potential of Roblox brands.
We appreciate Toy World for recognizing our work at the intersection of gaming, licensing, and culture.
Read the full feature in Licensing World [Here]
Explore our recent work at www.thinkinfluence.com
