Think Influence Signs Big Games for Representation Across Hit Roblox Titles

Big Games Signs with Think Influence

Think Influence has been appointed by Roblox powerhouse game studio Big Games to secure licensing, marketing, and brand collaboration efforts across its rapidly growing portfolio of top-performing titles, including the Pet Simulator franchise, Pets Go!, Big Paintball, and My Restaurant.

The partnership will focus on expanding Big Games’ presence in the consumer products and promotional space through strategic programs spanning limited-edition merchandise, collectibles, apparel collaborations, sponsorship activations, and branded in-game integrations.

With more than 12 billion plays across its catalog, Big Games has cultivated a global fanbase that spans multiple age groups and regions. The Pet Simulator franchise, in particular, has emerged as one of Roblox’s most iconic virtual IPs, known for its collectible gameplay, frequent live-service updates, and deep community engagement.

Think Influence will work closely with Big Games to develop and execute partnerships that bring these digital worlds to life across both physical and digital channels. These programs will create new ways for fans to connect with their favorite games, while offering brand partners access to one of the most engaged audiences in online gaming.