Nissan Vehicles for Driving Empire on Roblox has been named a finalist in the Inspired Innovation Brand Licensed Product or Range Award at the 2025 Brand & Lifestyle Licensing Awards (B&LLAs).​

This collaboration between Nissan and Voldex integrated Nissan's real-world vehicles into Driving Empire, a popular racing game on the Roblox platform, showcasing an innovative approach to branded experiences within immersive digital environments.​

We're excited to announce that Think Influence will be attending the IAB PlayFronts 2025 on April 1, 2025 in New York City. As the premier annual marketplace dedicated to showcasing advertising and partnership opportunities in the dynamic gaming industry, PlayFronts brings together media buyers, brands, and platforms to shape the future of play.

Ford Arrives in Driving Empire: American Muscle Takes Roblox by Storm!

At Driving Empire, we're committed to bringing the most iconic and exciting vehicles to the Roblox community. Today, we're proud to unveil our largest Ford update yet - seven models spanning decades of automotive innovation.

GTs and Mustangs: A Legacy of Performance

Leading the pack are the Ford GT and Mustang icons. Experience the heritage homage of the 2006 Ford GT, then push into modern supercar territory with the 2017 Ford GT, renowned for its aerodynamic design and twin-turbo EcoBoost power.

Meanwhile, the Mustang line charges forward with the 2024 Ford Mustang Dark Horse and the 2025 Ford Mustang GTD, each embracing track-focused engineering and bold styling - proving that Ford's pony car legacy lives on stronger than ever.

Greenville, the popular open-world driving experience on Roblox, is accelerating its brand expansion with new licensing and marketing partnership opportunities, now being represented worldwide by Think Influence in all areas. 

We’re excited to share that Think Influence is heading to San Francisco for this year’s Game Developers Conference (GDC), taking place March 17–21, 2025, at the Moscone Center.

Blox Fruits, one of the most popular experiences on Roblox, is now represented worldwide by Think Influence in all areas.

With 48 billion plays globally and a record-breaking 2.7 million concurrent users, Blox Fruits has become a dominant force in online gaming, offering an immersive adventure inspired by exploration, combat, and mastery of powerful abilities.

PhatMojo Announces Multi-Year Licensing Deal with Fisch for New Toy Line - Brokered by Think Influence, the collaboration paves the way for a “Fisch” toy line that will launch in Fall.

Experience Automobili Pininfarina in Driving Empire | Each car is meticulously modeled to capture the details that make Automobili Pininfarina designs so iconic. From sleek exterior lines to sophisticated interior touches, our cars offer unmatched realism.

Luxury in Motion | These Bentleys are not just cars - they're icons of craftsmanship, innovation, and excellence. Driving Empire is proud to showcase the pinnacle of automotive design and performance on Roblox.

We're excited to announce our newest collaboration with Koenigsegg, bringing four of the Swedish manufacturer’s most renowned hypercars to Driving Empire. These cutting-edge vehicles represent the height of performance, innovation, and luxury. Now, players can get behind the wheel of these world-class machines and experience the power and precision Koenigsegg is known for.

Think Influence is excited to announce that it has been appointed as the global agent for Blade Ball, the dynamic multiplayer game captivating players worldwide. In this role, Think Influence will drive the development of Blade Ball's consumer products licensing and promotional initiatives.

Think Influence, a leading gaming and entertainment licensing agency, has been appointed by the developer and publisher of the popular “Fisch” game franchise to serve as its worldwide agent for consumer products licensing and promotions.

We're excited to announce a groundbreaking partnership between Driving Empire and Nissan, bringing six of Nissan's most iconic vehicles to the game. This collaboration marks a significant milestone for Driving Empire, delivering some of the most iconic cars in automotive history to our car-enthusiast players!

Lotus has crafted some of the most agile, high-performance vehicles in the world since 1948. This partnership marks an exciting expansion for Driving Empire, bringing a renowned automotive legacy onto the Roblox platform and allowing players to experience the distinct engineering and design that make Lotus cars iconic.

Starting today, players will have the opportunity to experience some of the most iconic vehicles from GM's legendary lineup, featuring Corvette, Chevrolet, Pontiac, HUMMER, and Cadillac.

We are thrilled to announce the latest additions to our prestigious car lineup: the arrival of Premium British manufacturer Gordon Murray Automotive, demonstrating their groundbreaking masterpieces, the company’s halo supercar, the T.50, and the exclusive track-only T.50s Niki Lauda. These extraordinary vehicles, engineered without compromise, bring ultimate performance and cutting-edge innovation to Driving Empire, offering a unique and exhilarating driving experience like no other.

“Virtual Vote,” the world's first immersive Generation Z voter awareness campaign, launched a cross platform experience on Roblox today in partnership with HeadCount’s “Good To Vote” campaign, to empower players to check voter registration and use their voice in the upcoming election. Roblox users will find the immersive pop-up experience across the platform, including in Fashion Klossette, Floor is Lava, Race Clicker, Bayside High School, and Livetopia reaching 60 million active users, to check their voter registration status.

We aim to connect with brands and agencies to explore collaborative opportunities in game marketing across platforms such as Roblox, Fortnite, and Minecraft. With the growing integration of advertising in user-generated gaming, fostering strong relationships with leaders in this space is crucial for creating impactful partnerships that resonate with diverse audiences.