“Gaming Is Not Just Influencing Culture – It Is Culture”: Think Influence Featured in Brands Untapped

Think Influence is proud to be featured in the May 2025 issue of Brands Untapped. The article explores the future of licensing, the rise of fandom-first IP, and how gaming has become one of the most influential cultural forces shaping the consumer landscape.

A New Model for Licensing Built for the Gaming Era

Think Influence is not a traditional licensing agency. It is designed specifically for where entertainment is going. The agency works with the most-played games and creator-led IPs on platforms like Roblox, helping transform digital experiences into global consumer brands.

What sets Think Influence apart is its deep integration within gaming communities. The team does not just secure deals. They build long-term brand value that bridges the virtual and physical worlds in an authentic way.

From Roblox to Retail: IPs That Resonate

With over 100 games under representation, Think Influence identifies and scales titles with loyal, passionate audiences. It is not only about reach. It is about cultural connection.

Blox Fruits, with more than 50 billion lifetime plays, has already launched toys at retail through a partnership with PhatMojo. The response from fans has been overwhelmingly positive.

Fisch, a game with a stylized underwater world, will debut its toy line in fall 2025. Products include plush and collectibles designed to reflect the essence of the game. Both titles are expanding into categories like publishing, fashion, and live events.

Creator-Led IP at the Forefront of Licensing

Think Influence also represents some of the most impactful digital creators. These individuals are building brands that go far beyond the screen.

cSapphire
A pioneer in virtual fashion, cSapphire has collaborated with Gucci, L'Oréal, Olivia Rodrigo, and BLACKPINK. She was also the first recipient of the British Fashion Council’s Metaverse Design Award.

WhoseTrade
As one of Roblox’s top fashion creators, WhoseTrade has partnered with global names such as Adidas and Hugo Boss. His Adidas x WhoseTrade necklace sold for 2 million Robux (about $20,000), making it the most expensive UGC item in Roblox history.

These creators are shaping a new era of brand building based on community, digital identity, and cultural relevance.

Licensing as Cultural Infrastructure

Licensing today is more than a commercial strategy. It is how fans bring their favorite digital experiences into the physical world. As highlighted in the Brands Untapped article, gaming does not just influence culture. It is culture. For a new generation of fans, the digital and physical are fully integrated.

Think Influence helps partners scale their IP across categories like fashion, toys, publishing, and immersive experiences in a way that stays true to the source.

What’s Ahead

With a growing slate of games and creators ready to expand into retail and storytelling, Think Influence continues to lead the licensing evolution for the next generation of entertainment.

Whether you are a brand entering the gaming space or a developer looking to scale your IP into consumer products, Think Influence is ready to help you connect with your audience in meaningful ways.

Read the full feature in Brands Untapped Magazine (May 2025) [here]
Explore our portfolio at www.thinkinfluence.com