Grow a Garden and Steal a Brainrot Featured in YouTube’s 2025 Culture Review

Two properties represented by Think Influence, Grow a Garden and Steal a Brainrot, have been highlighted in YouTube’s 2025 US Trending Topics list.

Grow a Garden and Steal a Brainrot Featured in YouTube’s 2025 Culture Review

Published on December 2, YouTube’s year-end review explores the topics, creators, music and podcasts that defined 2025 on the platform. The inclusion of these Roblox experiences highlights how creator-built games are becoming part of the wider entertainment conversation.

For Think Influence, it reflects the growing importance of digital-native IP and the communities helping shape its future.

YouTube’s review highlights how creators and fans expand entertainment worlds through video. Roblox experiences are part of that story, with gameplay, livestreams, challenges and fan-created content giving audiences ways to participate beyond the game itself.

Grow a Garden and Steal a Brainrot offer two distinctive examples. One brings players into a colourful world of planting, collecting and discovery. The other combines surreal characters, humour and competitive gameplay.

Their inclusion illustrates the breadth of experiences emerging from Roblox and their ability to capture attention across platforms.

To discuss licensing and partnership opportunities for Grow a Garden or Steal a Brainrot, contact Think Influence.