Think Influence Appointed Exclusive Global Agent for Steal a Brainrot

The Roblox phenomenon Steal a Brainrot, which recently set a worldwide record with 24.1M concurrent players, will now expand into consumer products, partnerships, and media under Think Influence’s direction.

Think Influence Appointed Exclusive Global Agent for Steal a Brainrot

Think Influence has been appointed the exclusive global agent for Steal a Brainrot, the viral gaming sensation that has rapidly become one of 2025’s biggest global gaming phenomena.

Since its debut, Steal a Brainrot quickly rose to the top of the charts on Roblox, captivating audiences worldwide. With its surreal, viral Brainrot characters and unique mix of humor, competition, and community-driven play, the title has cemented itself as a cultural force, breaking records with 24.1 million concurrent players.

Think Influence will lead the brand’s expansion beyond gaming, developing a global program of consumer products, partnerships, and media opportunities, extending the Brainrot universe into consumer goods, entertainment, and collaborations with leading partners worldwide.