Roblox Hit Dead Rails Names Think Influence as Exclusive Agent

Roblox Hit Dead Rails Names Think Influence as Exclusive Agent

Dead Rails, the Roblox hit game with over 5.6 billion plays, has appointed Think Influence as its exclusive global agent under a new multi-year representation agreement.

Since its launch, Dead Rails has become one of Roblox’s breakout successes, attracting millions of players worldwide with its distinctive visual style and immersive gameplay. Set in a post-apocalyptic Western world, the experience continues to rank among the platform’s top titles and has amassed billions of plays across its growing community.

Under this new partnership, Think Influence will oversee global consumer products, partnerships, and media development for the Dead Rails brand, expanding it beyond the platform and into key categories worldwide.