In a multi-year agreement brokered by licensing and partnerships agency Think Influence, leading Roblox roleplaying experience Greenville has partnered with digital music platform RELICSxyz to bring officially licensed music from the acclaimed electronic label Monstercat into the game through immersive in-world integrations.

The collaboration will introduce a curated selection of Monstercat tracks to Greenville via RELICSxyz’s proprietary Boombox IDOL system, a virtual music player designed to stream fully licensed music within interactive digital environments. This partnership not only elevates Greenville’s gameplay experience but also establishes a scalable, rights-compliant framework for music integration on user-generated platforms like Roblox.

The rollout will begin with curated Monstercat playlists featured in high-traffic areas and in-game vehicles, enriching the atmosphere with an evolving, in-world audio layer designed to enhance player immersion.

This agreement paves the way for deeper engagement and storytelling within Roblox, offering a compelling model for how game developers and music rights holders can collaborate across digital ecosystems in a forward-thinking, sustainable way.

Think Influence featured in Brands Untapped, sharing how Roblox IP and creator brands like Blox Fruits and cSapphire are shaping the future of licensing.

Volkswagen has officially joined Driving Empire, bringing 48 years of automotive heritage to the Roblox racing world. Players can now drive six iconic Golf models, from the classic 1976 Golf I GTI to the modern 2024 Golf VIII GTI 380. The update also features the beloved 2004 New Beetle and the luxurious 2023 Arteon SEL Premium R-Line, offering a diverse range of Volkswagen vehicles for enthusiasts to enjoy.

This collaboration enhances Driving Empire's commitment to blending real-world automotive excellence with immersive gameplay, providing players with an authentic and engaging driving experience.

Think Influence featured in Toy World’s Licensing World for leading Roblox licensing innovation ahead of Licensing Expo 2025.

Greenville, one of Roblox’s most popular driving and roleplay experiences, is proud to announce the in-game debut of Land Rover, the iconic British automotive manufacturer known for its blend of luxury, capability, and design across the Range Rover and Defender brands.

Starting May 16, players will be able to explore Greenville in four officially licensed Land Rover vehicles, each rendered with detailed accuracy and ready to take on every road, or no road at all.

Roblox has unveiled a major advancement in digital commerce: in-game shopping for physical merchandise. This feature transforms the platform into a fully integrated e-commerce ecosystem.

Think Influence, the leading licensing and brand partnerships agency specializing in the Roblox platform, is excited to announce its participation in Licensing Expo 2025, the world’s largest event dedicated to licensing and brand extension. From May 20–22 at the Mandalay Bay Convention Center in Las Vegas, Think Influence will showcase how it is transforming digital brand engagement with immersive experiences on Roblox.

At Think Influence, we are proud to work alongside game developers who are redefining what success looks like on Roblox and beyond. Today, we extend our congratulations to the team behind Grow a Garden, who have achieved a remarkable milestone: becoming the fastest game in Roblox history to reach two million concurrent users.

Think Influence has been appointed by Roblox powerhouse game studio Big Games to secure licensing, marketing, and brand collaboration efforts across its rapidly growing portfolio of top-performing titles, including the Pet Simulator franchise, Pets Go!, Big Paintball, and My Restaurant.

Think Influence, the leading agency representing some of the most influential digital IPs in gaming and entertainment, is excited to announce the global representation of Grow a Garden, the beloved Roblox farming experience.

Think Influence, the leading licensing and partnerships agency in gaming and digital entertainment, is proud to welcome WhoseTrade, Roblox’s top male fashion creator, to its roster of world-class partners.

With over thirty high-profile collaborations in the past year, WhoseTrade has partnered with global fashion powerhouses like adidas and Hugo Boss, as well as leading entertainment brands including Monstercat and Netflix. His work continues to redefine the boundaries of virtual fashion, pushing the limits of creativity and commerce on the Roblox platform.

Think Influence is proud to announce that it has been appointed as the exclusive global agent for cSapphire, the leading female digital fashion designer on Roblox. This landmark partnership will expand cSapphire’s brand into new markets through global licensing and strategic collaborations.

Nissan Vehicles for Driving Empire on Roblox has been named a finalist in the Inspired Innovation Brand Licensed Product or Range Award at the 2025 Brand & Lifestyle Licensing Awards (B&LLAs).​

This collaboration between Nissan and Voldex integrated Nissan's real-world vehicles into Driving Empire, a popular racing game on the Roblox platform, showcasing an innovative approach to branded experiences within immersive digital environments.​

We're excited to announce that Think Influence will be attending the IAB PlayFronts 2025 on April 1, 2025 in New York City. As the premier annual marketplace dedicated to showcasing advertising and partnership opportunities in the dynamic gaming industry, PlayFronts brings together media buyers, brands, and platforms to shape the future of play.

Ford Arrives in Driving Empire: American Muscle Takes Roblox by Storm!

At Driving Empire, we're committed to bringing the most iconic and exciting vehicles to the Roblox community. Today, we're proud to unveil our largest Ford update yet - seven models spanning decades of automotive innovation.

GTs and Mustangs: A Legacy of Performance

Leading the pack are the Ford GT and Mustang icons. Experience the heritage homage of the 2006 Ford GT, then push into modern supercar territory with the 2017 Ford GT, renowned for its aerodynamic design and twin-turbo EcoBoost power.

Meanwhile, the Mustang line charges forward with the 2024 Ford Mustang Dark Horse and the 2025 Ford Mustang GTD, each embracing track-focused engineering and bold styling - proving that Ford's pony car legacy lives on stronger than ever.

Greenville, the popular open-world driving experience on Roblox, is accelerating its brand expansion with new licensing and marketing partnership opportunities, now being represented worldwide by Think Influence in all areas. 

We’re excited to share that Think Influence is heading to San Francisco for this year’s Game Developers Conference (GDC), taking place March 17–21, 2025, at the Moscone Center.

Blox Fruits, one of the most popular experiences on Roblox, is now represented worldwide by Think Influence in all areas.

With 48 billion plays globally and a record-breaking 2.7 million concurrent users, Blox Fruits has become a dominant force in online gaming, offering an immersive adventure inspired by exploration, combat, and mastery of powerful abilities.

PhatMojo Announces Multi-Year Licensing Deal with Fisch for New Toy Line - Brokered by Think Influence, the collaboration paves the way for a “Fisch” toy line that will launch in Fall.