In a deal brokered by Think Influence, Lotus has arrived in Greenville on Roblox with officially licensed vehicles including the 2003 Lotus Esprit V8, 2020 Lotus Evora GT 2+2, and 2024 Lotus Emira V6.

Story Kitchen, the leading production company behind major video game film and television adaptations, is in early development on a Steal a Brainrot movie based on the viral Roblox phenomenon, partnering directly with the game’s creators. With more than 55 billion visits and record-breaking engagement, Steal a Brainrot is set to bring its signature chaos, comedy, and competitive energy to the big screen. The project is being produced in association with Think Influence, which represents the creators of the hit Roblox game.

PhatMojo has secured global toy rights to Steal a Brainrot, the viral Roblox phenomenon with over 55 billion visits and record-breaking concurrent players. Developed by Do Big Studios and Spyder Games, the hit experience is known for its surreal Brainrot characters and community-driven gameplay. The deal was brokered by Think Influence, the exclusive licensing and partnerships agency representing Steal a Brainrot. PhatMojo’s upcoming toy line will bring the brand beyond the game, with initial products launching at mass retail in Q3 2026.

Greenville has added Pagani as its latest licensed automotive brand on Roblox. The update introduces three Pagani vehicles, including the Zonda and Huayra, expanding Greenville’s lineup of officially licensed cars available to players.

Story Kitchen, the studio behind hit game-to-screen adaptations like Tomb Raider and It Takes Two, has partnered with the creators of Grow A Garden, the record-breaking Roblox experience with over 33 billion plays, to develop a feature film. The Grow A Garden movie will bring the beloved, community-driven world of creativity, friendship, and sustainability to life—expanding one of Roblox’s most popular games into a heartwarming cinematic universe.

Dead Rails, the Roblox hit game with over 5.6 billion plays, has appointed Think Influence as its exclusive global licensing agent under a new multi-year representation agreement. The post-apocalyptic Western experience has become one of Roblox’s breakout successes, attracting millions of players worldwide and ranking among the platform’s top titles.

The Roblox phenomenon Steal a Brainrot, which recently set a worldwide record with 24.1M concurrent players, will now expand into consumer products, partnerships, and media under Think Influence’s direction.

Greenville has expanded its licensed vehicle lineup with the addition of Renault on Roblox. The update introduces five Renault models further growing the game’s selection of officially licensed cars available to players.

PhatMojo has secured global toy rights to Roblox’s smash hit Grow A Garden, the record-breaking game with over 25 billion plays and 22.3 million concurrent players. Launching in Q4 2025, the new toy line will let fans build, collect, and customize their own gardens in real life.

Greenville welcomes Audi with four new licensed vehicles, a dedicated dealership brand stand, and a dashcam feature in the latest Roblox update.

The popular Roblox driving experience Greenville has announced a major licensed brand update featuring the iconic British automaker Jaguar. The update introduces:

In a multi-year agreement brokered by licensing and partnerships agency Think Influence, leading Roblox roleplaying experience Greenville has partnered with digital music platform RELICSxyz to bring officially licensed music from the acclaimed electronic label Monstercat into the game through immersive in-world integrations.

The collaboration will introduce a curated selection of Monstercat tracks to Greenville via RELICSxyz’s proprietary Boombox IDOL system, a virtual music player designed to stream fully licensed music within interactive digital environments. This partnership not only elevates Greenville’s gameplay experience but also establishes a scalable, rights-compliant framework for music integration on user-generated platforms like Roblox.

The rollout will begin with curated Monstercat playlists featured in high-traffic areas and in-game vehicles, enriching the atmosphere with an evolving, in-world audio layer designed to enhance player immersion.

This agreement paves the way for deeper engagement and storytelling within Roblox, offering a compelling model for how game developers and music rights holders can collaborate across digital ecosystems in a forward-thinking, sustainable way.

Volkswagen has officially joined Driving Empire, bringing 48 years of automotive heritage to the Roblox racing world. Players can now drive six iconic Golf models, from the classic 1976 Golf I GTI to the modern 2024 Golf VIII GTI 380. The update also features the beloved 2004 New Beetle and the luxurious 2023 Arteon SEL Premium R-Line, offering a diverse range of Volkswagen vehicles for enthusiasts to enjoy.

This collaboration enhances Driving Empire's commitment to blending real-world automotive excellence with immersive gameplay, providing players with an authentic and engaging driving experience.

Greenville, one of Roblox’s most popular driving and roleplay experiences, is proud to announce the in-game debut of Land Rover, the iconic British automotive manufacturer known for its blend of luxury, capability, and design across the Range Rover and Defender brands.

Starting May 16, players will be able to explore Greenville in four officially licensed Land Rover vehicles, each rendered with detailed accuracy and ready to take on every road, or no road at all.

Think Influence has been appointed by Roblox powerhouse game studio Big Games to secure licensing, marketing, and brand collaboration efforts across its rapidly growing portfolio of top-performing titles, including the Pet Simulator franchise, Pets Go!, Big Paintball, and My Restaurant.

Think Influence, the leading agency representing some of the most influential digital IPs in gaming and entertainment, is excited to announce the global representation of Grow a Garden, the beloved Roblox farming experience.

We're excited to announce that Think Influence will be attending the IAB PlayFronts 2025 on April 1, 2025 in New York City. As the premier annual marketplace dedicated to showcasing advertising and partnership opportunities in the dynamic gaming industry, PlayFronts brings together media buyers, brands, and platforms to shape the future of play.

Ford Arrives in Driving Empire: American Muscle Takes Roblox by Storm!

At Driving Empire, we're committed to bringing the most iconic and exciting vehicles to the Roblox community. Today, we're proud to unveil our largest Ford update yet - seven models spanning decades of automotive innovation.

GTs and Mustangs: A Legacy of Performance

Leading the pack are the Ford GT and Mustang icons. Experience the heritage homage of the 2006 Ford GT, then push into modern supercar territory with the 2017 Ford GT, renowned for its aerodynamic design and twin-turbo EcoBoost power.

Meanwhile, the Mustang line charges forward with the 2024 Ford Mustang Dark Horse and the 2025 Ford Mustang GTD, each embracing track-focused engineering and bold styling - proving that Ford's pony car legacy lives on stronger than ever.